And…if you find keywords that you really, really, really want to target but know that you don’t quite have the domain authority to rank for yet? Go ahead and add them to ad groups and create a Google Ad campaign. Mix primary, secondary, and long-tail Keywords to ensure a broad reach. Secondary keywords with a slightly longer tail provide context and relevance to the primary. The secondary keyword is more of a phrase versus a direct phrase match of the primary term.

This section is mainly just the SEO basics for those of you who may not be as familiar with the world of SEO. Then explore how to combine email marketing and SEO to boost revenue. Scammers love pitching small businesses on local directory listings. Research shows consumers find a mix of reviews to be more trustworthy. Some broken links on a website are normal and Google doesn’t consider 404s to be a problem per se.

A business with 50 positive reviews is going to look better than a business with 20—if you do better work. If you don’t see it, this means someone has claimed it—perhaps someone in your office or an old web provider. If a user types in a brand name, they are also likely to see that company’s Google Business Profile listing on the right-hand side of the search results page. If a user clicks on a result in the local pack (not on “Website”) they are taken to that company’s Google Business Profile listing. Google has become smart enough to know when we’re looking for a local result, even when we don’t specify.

b. How to use internal links effectively

Having accurate and complete business information on GMB boosts visibility in local search results, making it easier for potential customers to find you. Despite the many changes made to its ranking algorithm by Google, one proven way to move the needle and increase your visibility in search is backlinks. Pay close attention to your mobile site when considering page experience, too, as that’s the version Google uses for indexing and ranking. Google’s pushing toward mobile-first indexing to ensure high-quality results. Always check whether your site’s optimized for mobile devices using Google’s mobile-friendly test.

Optimize Your Website for Better Rankings

Strictly speaking, domain age isn’t a major factor that Google will use to rank your website. On the other hand, changing your URL can definitely have an impact on how your site is performing. I recommend signing up for our free Ahrefs Webmaster Tools and running a crawl of your website. Catching and fixing glitches early can save you from mysteriously missing out on search traffic.

Instead of solely focusing on popular, high-competition keywords, diversify your approach by incorporating a mix of primary and long-tail keywords. This will allow you to achieve more top rankings, increase your organic traffic, and improve your Google trust. Discover how to earn more backlinks, increase your site’s search rankings, and boost your traffic. Google keeps track of the fluctuations in traffic to your site, and a spike in page visits could improve your rank.

• Some changes might take effect in a few hours, others could take several months.
• From technical optimization to creating high-quality content, these foundational SEO practices can enhance your visibility and attract more organic traffic.
• Well, Google doesn’t like to see people landing on a site and quickly bouncing back to the search results.

This practice helps maintain visibility and attract more customers. Proximity is another critical factor, which considers the distance between SEO Anomaly the searcher and the business location. Accurate location details on maps directly influence visibility in local search results.

We recommend that you choose a relevant primary keyword for each page. If your content provides more value than competitors’, Google has good reason to rank it higher. It can also boost clicks and conversions by aligning with what users expect to find.