For growing businesses or agencies, tools allow you to manage dozens of websites or campaigns without getting lost in manual work. Many tools also help you prove ROI with reports and benchmarks, which is key when working with stakeholders or clients. Ubersuggest is the best SEO tool for small businesses because it offers a broad set of features in a simple, accessible interface – at a price point that works for limited budgets.

HigherVisibility Google SERP Snippet Optimization Tool

While competitors often claim to do everything, Ahrefs has built its empire on doing a few critical things better than anyone else. While some try to solve this problem by adding more specialists to the team, the most forward-thinking agencies take a different approach. It turns out that the solutions that helped win those first few customers rarely scale when the customer list doubles or triples. What starts as cheap and easy-to-manage SEO workflows gradually turns into a maze of disconnected BHS Links processes that become increasingly difficult to manage.

Bing Webmaster Tools is designed to help webmasters monitor and enhance their website’s performance and visibility on Bing’s search engine. It’s geared towards SEO professionals, web developers, and site owners who need actionable insights and tools to improve their site’s search ranking and traffic. Ahrefs Backlink Checker is a tool for analyzing backlinks for any website, catering primarily to SEO professionals and digital marketers. It provides detailed insights into backlink profiles, aiding competitor analysis and effective SEO strategy development.

• Also, some premium competitor tools like Marmalead offer additional engagement insights – though they don’t offer a free tier, making eRank the more budget-friendly option.
• I especially love their keyword explorer tool, which allows you to see keyword difficulty and related keywords that “also rank” for target phrases.
• Save time and enhance your marketing and content performance with these free copywriting tools powered by AI.
• When used together, SEO tools and landing page builders form a system where insights guide execution, and execution feeds measurable results.

It doesn’t just tell you which keywords to target; it leverages AI to give you specific steps to help your content rank higher. There are several data points, like top outgoing links and referral traffic sources, you’ll have to pay for. Ahrefs is a top choice for SEO professionals looking to improve rankings and outpace competitors. We tapped HawkSEM SEO manager Mackenzie Doyle for her expert insights on the top SEO tools she recommends so you can rise to the top of the search engine results page (SERP). Whether it’s hitting a target number of organic sessions, ranking for priority keywords, or increasing revenue, you can define it as a goal. AgencyAnalytics is a reporting platform built specifically for agencies managing SEO and digital marketing clients.

Internet Marketing Ninjas

Small marketing agencies and in-house teams managing multiple websites. Small businesses and content creators who need regular SEO-optimized articles. While SEO tools are known to be pricy, there actually are several free tools or free options for paid tools. We’ve put together this list full of our top 30 free SEO tools for you to try. Easily audit your own landing pages and blog posts with the Detailed SEO Chrome extension. Activate it, then anytime you’re on one of your website pages, you can easily see if your meta title and meta description fit properly, as well as if your URL is indexable, and more.

Ahrefs.

It provides historical data tracking, a unique feature that allows an in-depth view of how keywords have performed over time, offering a strategic edge in planning. Additionally, its backlink analysis goes beyond basic insights, providing a nuanced understanding of backlink profiles essential for off-page SEO strategies. However, compared to tools like SEMrush and Ahrefs, it may lag slightly in the breadth of its backlink database. SEMrush is one of the most powerful all-in-one SEO tools available.

SEMRush and Ahrefs are the two best SEO tools on the market today. If you’re running a WordPress site, I strongly recommend installing the Yoast SEO plugin. For use-case-specific SEO needs, you can use Screaming Frog for crawling and audits, and Pitchbox for link-building outreach. Don’t bother trying to pay for any of the paid analytics tool. Google Analytics gives you more than you’ll ever need and it’s completely free.

Behind Majestic is an advanced link intelligence map, which is perfect for grasping your website’s place on the Internet. A long-time favorite, Ahrefs is widely used for SEO, and even in 2025 it continues to show up in experienced marketers’ toolkits. As an extension and with informative, compiled data, you can start your SEO research by simply opening a new browser tab.

With everything in one place, it’s also easier to spot patterns and draw connections. Like how ranking improvements might correlate with new backlinks. Or how technical issues could be holding your keyword performance back. You can access limited features on the free version, including lists of long-tail keywords. To unlock search volumes and additional features, you need to upgrade to the Pro plan (starting at $69 per month if billed annually).