Lastly, remember that tools provide aggregate data of the same search terms with measurable search volumes, which they obtain from different data providers. Ideally, you should target relevant keywords with the highest search volumes. However, it is important to assess the competition around that search term.
Acquire relevant, authoritative backlinks.
Just like with CPCs, “low” and “high” monthly search volumes are relative to your niche. That way, I get my content in front of people that are actually going to buy. But those high CPC values tell me that those folks have SOME commercial intent. When I first got started with keyword research, I pretty much ignored the cost per click (CPC). You can usually filter out a good chunk of keywords based on keyword difficulty alone. Either way, you’ll get an idea of how hard (or easy) each keyword is to rank for.
Talk Through Complex SEO Issues
Having a website set up for SEO success will help Google crawl and index your pages. But submitting your site to Google can speed up this process further. That’s because this helps Google find your website SEO Anomaly even if it has no backlinks. Moz’s proprietary metrics have helped shape the SEO industry since 2004. Plug into the Moz API to build or enhance your custom data tools and dashboards. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT helps you unlock new opportunities, drive more revenue, and prove the value of your SEO efforts.
What do search engines want?
- As the number of articles on your site increases, your content will rank for more search terms, attract more links and social shares, and website traffic will start to accelerate.
- Our technical SEO services ensure your site is optimized for speed, structure, and crawlability, making it easier for search engines to index and rank your content.
- This tool will give you personalized SEO recommendations according to the needs of your site.
- One other great feature our tool is equipped with is the ability to analyze keywords from your website.
- For example, if you are writing a post about the value of a specific product or service, you can link to the product or service page in your blog post.
Many businesses also take advantage of content syndication, where they get their content posted on other websites. It’s technically duplicate content but isn’t a problem if you get permission ahead of time. Schema is the result of a collaboration of several search engines. It’s just a subset of specific HTML tags that improves the way the SERPs display your content. Now that you understand how search engines work, let’s cover what you can do to your website to begin ranking higher.
It is important to note unlinked mentions are not a ranking factor as there is much misinformation out there, but when one performs a branded search on Google. This phenomenon is likely to increase as highly intelligent AI assistants are integrated into mobile phones, and users are more likely to perform unique voice searches on the same issue. They can provide valuable data, such as search volume and competition level, and suggest related keywords you might not have considered. Because of the variables involved with competition, inbound links, and the content itself, it’s nearly impossible to provide a definite timeframe. So, if you get your strategy right, the potential to reach new customers through search is immense. It also offers keyword research, rank tracking, backlink analysis, and site auditing tools.
