The tips for identifying untapped keyword opportunities are outlined below. The best practices for auditing structured data are given below. The best practices to analyze your backlink profile are outlined below. Content should be legible at default zoom levels with appropriate font sizes (minimum 16px) and adequate contrast. Verify that all interactive elements, like buttons and form fields, are easily tappable (at least 48×48 pixels) with sufficient spacing between clickable elements. Test form functionality on mobile, making sure fields are easy to complete, keyboard types are appropriate (numeric keypad for phone numbers, etc.), and form submission works smoothly.

With an entire dedicated earned media team, we have the capabilities to deliver on a more in-depth link audit for the sites linking back to your website so that you can keep your SEO Anomaly online reputation clean. Uncover content enrichment opportunities with AI-powered analysis. Your SEO audit services include SEO support and training from our team. So, if you need someone to walk your developers through a fix or need someone to explain a fix, we’re here to assist.

• An SEO audit can help to identify any issues that are preventing your website from being indexed by search engines.
• The Domain Overview comparison showed you the number of keywords they target, but it doesn’t reveal the specific keywords.
• To improve this, ensure images and embedded videos have dimensions, and avoid inserting new content above existing content unless in response to a user’s action.
• Our method for building links ensures we are solving the math equation while avoiding black hat strategies so you can rank for national and local terms.

SEO for Page Builders

Your SEO Checker report will highlight whether or not your URL is SEO-friendly by looking at its length and keyword use. Optimizing these elements ensures each page is positioned to perform well in SERPs while delivering a better experience to your visitors. Compare your audit results between crawls to track your progress. Health Score gives you a high-level overview of your SEO performance based on the number of errors found. For example, this shows us that our article on the top 100 most visited websites has declined massively over the last six months.

However, for a comprehensive SEO audit, we recommend you pair it with more advanced tools like Semrush. Conductor offers custom pricing based on the number of total web pages you need to audit. You can distribute the number of pages across multiple websites.

Why choose your agency for SEO audit services?

Unlike traditional PR outreach, Featured simplifies the process of providing ready-to-publish expert insights. I have found both of these tools to be useful, so it’ll probably come down to budget and preference as to which one you pick. One of my favorite features in Clearscope is how it shows you exactly which pages are losing traffic. It helps you meet the search intent and answer what readers actually want to know.

An SEO audit is a process of analyzing a website’s performance and identifying areas for improvement to increase its visibility in search engine results pages (SERPs). The audit examines various factors such as on-page optimization, technical SEO, backlinks, and user experience, among others. GTmetrix stands out as a performance analysis tool, alerting agencies to technical issues impacting site speed and user experience. It offers an in-depth look at page loading speeds and performance issues, enabling agencies to optimize client websites for better search rankings and user experience.

That said, even though Google can crawl several hundred links (or more) per page, there are still valid reasons to limit the number of options you present to search engines. A high number of links dilutes the link equity every link passes and can make it harder for Google to determine which links are important. In order for a link to be crawlable, search engines typically need an tag with an href attribute. And yes, lots of developers create links without these attributes. Sitemaps are one way search engines use to discover pages on your site, but the primary way remains by crawling webpages and following links.

Each of these factors provides some impact in attracting search engine crawlers and — by extension — customers to your site. Users of seoClarity have access to an extensive database of over 30 billion keywords, allowing them to align their content strategy with actual user intent. Tools like Topic Explorer help identify key topics and search trends, enabling the creation of highly relevant content that meets user needs and stays ahead of the competition. For search engines to index and rank a site, they need to crawl its pages first. Google, for example, releases a bot to crawl a site by executing internal links.

If you’re experiencing any of these (or similar) issues and you haven’t done an SEO audit in the past six months, it’s likely time to conduct one. Retrieve page load speed data for your URL on both mobile and desktop, complete with scores for each. Lab data from the crawl highlights metrics like FCP, FID, LCP, TBT, CLS, and Speed Index.

Create relevant content and connect with your audience by leveraging the industry’s only built-in, AI-driven content workflow. This helps you tackle high-impact quick wins immediately, while planning for bigger projects. Once you get rid of the junk content, check how other pieces are performing.