Google\u2019s algorithm sees backlinks as votes of confidence on your site and considers the source\u2019s domain authority to validate them. For instance, Google\u2019s algorithm not only gives users relevant search results but is also able to determine their specific search intent. On the other hand, long-tail keywords have less competition and allow you to build highly relevant content for your audience. Google presents local search results with a map followed by three organic search results. For example, when users search for \u201crestaurants in Seattle\u201d, the SERP will present three local businesses along with a snippet of their locations in Google Maps as the top results. Local SEO is an activity of improving local businesses\u2019 visibility on search results.<\/p>\n
<\/p>\n